Influencers are the new stars of social media. They are integral to spreading information to younger generations. Their social media posts reach millions of people. Simply put, they go viral.
Have you ever heard of LeFloid? How about Caro Daur, Dagi Bee or lelepons? If not, ask your children, younger siblings or trainees, preferably between the ages of 14 and 25. These internet stars are real VIPs, especially for younger generations. They reach out to millions of followers via YouTube and Instagram.
The secret of their success?
First and foremost, influencers are people like you and me – and that’s exactly what goes down well with their fans. Young people, particularly those with a preference for online media, pay a lot of attention to their entertaining and authentic social media appearances. Authenticity is a great asset in this day and age. With their ballooning celebrity status, it’s no wonder that influencers have caught the attention of the advertising industry. More and more companies are collaborating with them.
Does KUKA use influencer marketing?
“Cooperation with influencers is also an opportunity for KUKA to, for example, address applications in which humans and robots work together, even outside of classic automation,” says Dr. Andreas Bauer, KUKA Vice President Marketing. “In the USA we have therefore created a web series with YouTuber Simone Giertz. In 13 episodes Simone has implemented various, sometimes banal everyday tasks in a very entertaining way with our LBR iiwa. The first episode alone now has over a million views.“
KUKA is hardly the only company to collaborate with influencers. Other companies also rely on well-known online faces. The US electronics dealer Mouser Electronics recently published a web series on the subject of “Generation Robot“, which is the concept that generations in the near-future will grow up accepting robots as a completely normal part of everyday life. The show is hosted by Grant Imahara, known for his part on MythBusters, his starring role in the Netflix series White Rabbit Project, and his own considerable social media following. More than half a million people follow him on Twitter alone.
In episode 2 of “Generation Robot”, Grant Imahara visits the KUKA headquarters in Augsburg. The episode can be seen on YouTube, where it has already gone viral with hundreds of thousands of viewers.