Trends, technologies and thought leaders: why the automation specialist KUKA attends a festival for music, media and film in Texas.
At the beginning of March 2018, the Austin Convention Center in Austin, Texas, opened its doors for over 300 global innovators, creatives and business leaders to meet, learn and share ideas at the annual South by Southwest (SXSW) Trade Show. For the third year in a row, KUKA participated by hosting a booth and panel session to demonstrate and discuss the next wave of automation solutions.
Meeting for creative minds from all over the world
Starting as a music festival in 1987, SXSW has grown into a central event for creatives and innovators from all over the world to meet and network. By means of festivals, concerts and trade exhibitions, the event focuses on interactive media, film and music.
“The event has changed in many surprising and meaningful ways since 1987, but at its core, SXSW remains a tool for creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas,” says Roland Swenson, SXSW Managing Director.
By its own account, SXSW proves that the most unexpected discoveries happen when different topics and people meet.
“SXSW is the convergence of an amazing collection of thought leaders who are setting the trends that will impact our customers and our technology five years in advance,” said David Fuller, KUKA Chief Technology Officer.
Experience automation with KUKA
The KUKA booth showcased multiple demos allowing visitors to experience some of KUKA’s latest software solutions, including KUKA Connect – a cloud-based software platform that allows users to access and analyze their KUKA robots from any device at any time – and robot virtualization through KUKA simulation tools. Attendees also had the chance to see Rotanza – a 15-foot tall dancing KUKA robot host.
A selfie with KUKA’s LBR iiwa
In addition, visitors were able to snag a unique SXSW souvenir while at the KUKA booth – a selfie with KUKA’s LBR iiwa, the world’s first series-produced sensitive robot. With LBR iiwa, humans and robots can work together on highly sensitive tasks in close cooperation.
KUKA also hosted a panel session featuring Wilfried Eberhardt (Chief Marketing Officer, KUKA AG), Jan Hill (Senior Director Technology Innovation, adidas AG), Mehdi Miremadi (Partner, McKinsey & Company) and Karissa Bell (Apps Reporter, Mashable) to discuss the role artificial intelligence has in the consumer products industry.
Looking for more information? Visit our website and find out more about KUKA at SXSW.